Take North Dakota, where I happen to be now. There aren't any famous National Parks. There aren't any cities that anyone more than a state away would ever need to visit unless there was a relative present. Yes, there is a lot of farmland and rolling prairie. But those don't bring in tourists and their dollars. Nobody visits a wheat field on purpose except a farmer or tractor salesman.
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In North Dakota, in a span of about two to three hours driving time along I-94, you can visit three such attractions, which based on "big things per mile" is quite remarkable.
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There's usually a reason for a big thing. For example, there's a lot of milk cows around New Salem, so Salem Sue, the giant cow up on the hill overlooking I-94, is a local "big thing" to attract attention. A few of the tourists who pull off the highway to snap a photo may even wander into town for a sandwich or to fill up on gas, so some extra tax dollars.
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The giant buffalo in Jamestown, also visible from the Interstate, advertises the town as the home of the National Buffalo Museum and its nickname, "Buffalo City." Jamestown is the hometown of legendary western author, Louis L'Amour.
All these attractions are free. The Buffalo Museum charges to get in, but you can browse the gift shop for free. Its selection of buffalo tee-shirts, refrigerator magnets, post cards and stuffed animals is impressive. And don't miss White Cloud, the only certified albino bison in the world. It's right outside in the pasture.
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